February 4, 2015 - 4pm EST
So, you've integrated social media into your business, now what? In this webinar, Dames Natanya Anderson and Kristi Willis, nationally recognized social media experts, will give you insight into the constantly changing landscape of social media and strategies for how to attract a larger audience by optimizing what you post and evaluating whether paid promotion is right for you.
After this webinar you'll be able to:
- Evaluate whether you are using the right social media channels for your audience
- Create a strategy around paid promotion in social media
- Optimize your posts to attract a larger audience
- Create and manage a content calendar
- Measure performance for your social media channels
Kristi Willis bio:
Kristi Willis is a freelance writer and technology consultant who shares her passion for food on her blog, Kristi’s Farm to Table, and as a regular contributor for Edible Austin and Austin Woman magazines. Kristi helps her technology clients streamline their tools and processes and is currently managing operations for the Whole Foods Social Media team. She serves as an Evernote Business Certified Consultant and is co-author of the book Untethered with Evernote.
Natanya Anderson bio:
Natanya Anderson is the Director of Social Media and Digital Strategy at Whole Foods Market. She has been working with social and new media for over a decade with a focus on both strategy and execution, helping organizations change the way they engage with their constituents. At Whole Foods, she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer experience that differentiates a brand, drives loyalty, and supports the retail experience.
To register for this free webinar, login to the Members Only section of www.ldei.org, using your username and password. Click on the Events link on the left-hand tool bar then the Directions and Registration tab under the Webinar name. Click Register Now and follow the prompts. Once you have registered, you will receive a confirmation email that contains information on how to participate (dial in information, web link for viewing, etc.)